We frequently see ESPN talent, corporate accounts, and executives often retweet clips of their content posted on social media by non-ESPN accounts. What’s strange is that ESPN has historically not had any issues with this type of content on social media. All of the clips in question follow the general accepted principles to be considered legal fair usage: clips under 30 seconds, and not monetized or rebranded. But for other accounts who have been flagged in the past, the DMCA complaints have had a more significant effect with multiple accounts being suspended indefinitely.Īwful Announcing has reviewed a handful of registered complaints, all of which were filed by ESPN. The complaint was our first DMCA complaint, which carries no real punishment. ![]() Awful Announcing’s own Twitter account - which has been live-tweeting a few clips every weekend - was also targeted with one of these requests this past week for a clip that aired weeks ago. Every Sunday night, The Last Dance steamrolls all other topics on social media with memes, gifs, photos, and clips emanating from a wide spectrum of social media accounts.ĭespite the undeniable virality of The Last Dance, Awful Announcing has learned that multiple popular Twitter accounts have received DMCA complaints for posting clips of the show. ![]() With roughly six million viewers tuning in each week in the U.S., and an unknown international audience watching on Netflix, a large part of the experience has been the social media interaction during the airings. ![]() The Last Dance is a social media phenomenon the likes of which the sports documentary space has never seen, and likely will never see again.
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